8x World Champion.

Transformation Coach.

Pain into power.
Power into purpose.

You know what to do — yet something keeps pulling you back. From a school gym in Stockholm to 8 world titles, WWE and Swedish Gladiators, I've rebuilt myself from the inside out. Now I help you clear what's blocking you and finally follow through.

The Champion

Forged on the world stage. Built for your transformation.

Followed by a global community of over half a million, I've coached and inspired people all over the world. A lifetime of elite competition taught me what it really takes to become unshakable — in body and mind. Now I bring that same discipline, honesty and heart to every person I coach.

Sarah Bäckman
Sarah Bäckman
Sarah Bäckman
Sarah Bäckman
Sarah Bäckman
8XWorld Champion
WWESigned at 21
GLADIATORSSwedish Gladiator
500K+Global community

Client transformations

Real people. Real results.

Swipe through the stories of clients who stopped starting over — and what we did together to get them there.

Meet Andy. 126 pounds lighter.

Nine months. No gimmicks, no shortcuts — just structure, accountability, and the inner work that finally made the change stick.

Andy H. beforeBEFORE
Andy H. after coaching with SarahAFTER
−126 LBSin 9 months
In just nine months, I've lost 126 pounds — but that number doesn't even begin to capture the magnitude of what has changed. I see the world differently. I respond instead of react. I eat differently, sleep differently — I even breathe differently. For the first time in my life, I genuinely look forward to exercise. I have turned a corner in my life, and Sarah is the catalyst who made that possible.

Andy H.1-on-1 Coaching Client

What we worked on together

StructureAccountabilityNutritionTrainingMindsetClearing limiting beliefsDaily gratitude & intention
Start Your Transformation

Meet Juan. Pain-free at 64.

Twenty years of joint pain. Nine months later: 30 pounds lighter, stronger than before — and 90% of the pain gone.

Juan M. beforeBEFORE
Juan M. after coaching with SarahAFTER
−30 LBSin 9 months
I reached out to Sarah to discuss ways to reduce the joint pain I had been experiencing for more than 20 years and lose weight. Nine months later, I'm 30 lbs lighter and I can honestly say my joint pain has 90% disappeared. At age 64 I did not think I could work out and actually make gains anymore. I'm able to use more weight and do movements that I wasn't able to do before because of elbow and shoulder pain. I'm now at a consistent 165, with no difficulty maintaining this weight. I can't thank Sarah enough for taking the time to help me on this journey.

Juan M.1-on-1 Coaching Client · Age 64

What we worked on together

Joint-friendly trainingNutritionAccountabilityOngoing guidanceSustainable weight loss
Start Your Transformation

Meet Fredrik. 9 kg down in 6 weeks.

Mind and body, together. Six weeks of good food, fun training and real support — and a life-changing decision for his future health.

Fredrik H. beforeBEFORE
Fredrik H. after coaching with SarahAFTER
−9 KGin 6 weeks
It was 6 incredible weeks. The combination of taking care of the mind while giving the body the right conditions with good food and fun training sessions was a powerful mix. The community was amazing — we supported and lifted each other throughout the journey, sharing both struggles and wins. Sarah was incredibly supportive and engaged the entire time. It felt like I got exactly the feedback and help I needed. For me, it changed my life. I lost 9 kg, have less pain, and overall feel so much better in my body. Stronger both physically and mentally. Everything exceeded my expectations.

Fredrik H.6-Week Transformation Alum

What we worked on together

MindsetNutritionTrainingCommunity supportAccountabilityPersonal feedback
Start Your Transformation

Meet Jayna. Food is fuel.

Six weeks of daily habits, honest check-ins and new rituals — a new relationship with food that her whole family now shares.

Jayna L. beforeBEFORE
Jayna L. after coaching with SarahAFTER
−5 LBSin 6 weeks
I joined Sarah's program on a whim. I needed something to help keep me focused. I loved how she would review our meals and workouts daily. We focused on individual daily practices and habits as well as nutrition and fitness — journaling, meditation, breath work, stillness, reading. All things I will carry forward with me. I saw huge shifts in myself as well as my family. I lost 5 pounds over 6 weeks and shifted the way I think about food. Food is fuel. If I had questions or a bad day, she was there. I would highly recommend Sarah if you get the chance to work with her.

Jayna L.6-Week Transformation Alum

What we worked on together

Daily meal & workout reviewsJournalingMeditation & breath workStillnessHabitsCommunity
Start Your Transformation

Meet Valerie. 12 pounds down in 6 weeks.

From 163 to 151 — with a busy work and home life. Healthier food, a workout program she could actually follow, and support every single day.

Valerie H. beforeBEFORE
Valerie H. after coaching with SarahAFTER
−12 LBS163 → 151 in 6 weeks
When I signed up for Sarah's six week transformation challenge I got way more than what I expected. In the six short weeks Sarah taught me how to choose and eat healthier foods for my body and my mind. I was also given an easy to follow workout program that fit my busy work and home life schedule. Sarah was always available for support and guidance, and to answer any questions I had. Her daily and weekly check-ins were always positive, uplifting and right on point. The physical and mental transformation I've seen in just six short weeks was amazing. I highly recommend Sarah if you are ready to transform your mind and body as well!

Valerie H.6-Week Transformation Alum

What we worked on together

NutritionWorkouts for a busy scheduleDaily check-insWeekly check-insMindsetSupport & guidance
Start Your Transformation

Meet Sara. World Champion.

The most important competition of the year. A weight cut while training hard. Sarah's plan got her on the scale — and onto the top of the podium.

Sara N.GOLD · 2012 WORLDS
🥇 GOLD2012 World Championships · right arm
Before the 2012 World Armwrestling Championships, Sarah helped me structure my diet and nutrition to make weight for the most important competition of the year. I needed to lose weight while still training hard. Despite the weight cut, I was able to fully benefit from my training leading up to the championship. I felt confident and secure following Sarah's plan, and I had the energy and endurance I needed for training. When it was time for the World Championships, I made weight — and went on to win gold in the right arm.

Sara N.World Armwrestling Champion

What we worked on together

Competition nutritionWeight-cut strategyPerformance fuelingEnergy & enduranceStructure
Start Your Transformation

1 / 6

In her own words

Hear it from Kit

Real clients, unscripted. Press play and hear what working with Sarah really feels like.

Kit V.Coaching Client · Video Testimonial

Start Your Transformation

In his own words

Hear it from Tim

The biggest change wasn't physical. Tim found a new strength, emotionally and mentally.

“I would not be the same person… I am feeling in my power.”

TimCoaching Client · Video Testimonial

Start Your Transformation

about

Hi, I'm Sarah Bäckman!

 — an 8-time World Champion armwrestler, lifelong competitor & coach. My own journey began at 14 in Stockholm, Sweden, when a school tournament revealed a passion and intensity that would change my life forever.

Since then, I’ve dedicated myself to mastering my craft and using my knowledge to help others grow into their own lights. Nowadays, I find just as much joy in building others as reaching my own goals.

Client results

Real Champions

Real people. Real lives. Real results — from people who stopped starting over.

“One of the best decisions I have ever made. I saw Sarah on Facebook and her ad. I was looking for a jump start in my health journey and I wasn't disappointed. Sarah is an amazing person and trainer. She cares about her clients' total wellbeing. Challenging us when needed and not afraid to call us out when we can do better. To put it simply she is a total badass. Being your best self is so much more than just nutrition and workouts. It's what we say to ourselves, stillness, the company you keep etc. The most obvious change is the weight I've lost and muscle I've gained. Lost almost 20 pounds in 6 weeks. The deeper change is my mind alignment. Stillness everyday was a new exercise Sarah taught us. It's now a nonnegotiable event for me everyday. It quiets my very active mind and focuses me for the day ahead. I am more confident, happy, strong, complete. It truly changed my life and I couldn't be more grateful. I highly recommend Sarah and her program. It's completely worth it. I would do it again.”
Kathryn V.6-Week Transformation Alum
“Something I never shared with anyone is how much this experience really means to me. A year ago I was in such a bad place in my life. I weighed 116kg, doing nothing with my life but work 15 hours a day, 6 days a week, and then the 7th day I would lay in bed the entire day eating fatty takeaways like McDonald's, KFC etc. while binge watching movies. I lived past my family, I didn't want to go out or do anything and avoided photos as much as I could. I didn't know who I was anymore, I didn't know what I liked or enjoyed, all I knew was that I wanted to stay away from the world out there, so much that I barely came out of my room just to avoid people. One day I was scrolling through Facebook and I saw Sarah, so I started following her. Her story, her commitment to herself and her passion in what she believes just connected with me. I started to realise what I had been missing and it started to become clear where I wanted to be, so I looked in the mirror and said to myself: enough is enough. How can I be the best for my family if I can't even be the best for myself? Time does not wait for anyone, and if I don't get out of my own way, I will never be the person I know I can be. So the time is now. I now weigh 86kg. Since joining the program, I lost 4.2kg body fat and gained 3.8kg skeletal muscle mass, and this without having proper gym equipment. This program has taught me that my only limit is me, and I want to thank each and every one of you for allowing me to be part of such an amazing group that has really taught me so many things that I will carry with me forever. You are all champions, and just to have taken this step has shown that you are the sole beholder of greatness. Never doubt the power you behold and live intentionally every moment of every day.”
Yolandi8-Week Cohort Alum
“I reached out to Sarah to discuss ways to reduce the joint pain I had been experiencing for more than 20 years and lose weight. Nine months later, I'm 30 lbs lighter and I can honestly say my joint pain has 90% disappeared. At age 64 I did not think I could work out and actually make gains anymore. I'm able to use more weight and do movements that I wasn't able to do before because of elbow and shoulder pain. I'm now at a consistent 165, with no difficulty maintaining this weight. I can't thank Sarah enough for taking the time to help me on this journey.”
Juan M.1-on-1 Coaching Client
“When I signed up for Sarah's six week transformation challenge I got way more than what I expected. In the six short weeks Sarah taught me how to choose and eat healthier foods for my body and my mind. I was also given an easy to follow workout program that fit my busy work and home life schedule. Sarah was always available for support and guidance, and to answer any questions I had. Her daily and weekly check-ins were always positive, uplifting and right on point. The physical and mental transformation I've seen in just six short weeks was amazing. I highly recommend Sarah if you are ready to transform your mind and body as well!”
Valerie H.6-Week Transformation Alum
“I joined Sarah's program on a whim. I needed something to help keep me focused. I loved how she would review our meals and workouts daily. She would offer advice or suggestions, if we wanted them. If she seen something in our journals that wasn't necessarily up to her standards, she would ask what our intentions were. We focused on individual daily practices, and habits as well as nutrition and fitness. Journaling, meditation, breath work, stillness, reading. All things I will carry forward with me. I seen huge shifts in myself as well as my family. My family became very familiar with the way I was eating as they were eating the same way at dinner time. I lost 5 pounds over 6 weeks and shifted the way I think about food. Food is fuel. I learned so much, and loved how involved Sarah was. If I had questions or a bad day, she was there. I became close with the group members and loved watching them on their journeys. I would highly recommend Sarah if you get the chance to work with her.”
Jayna L.6-Week Transformation Alum
“It was 6 incredible weeks. The combination of taking care of the mind while giving the body the right conditions with good food and fun training sessions was a powerful mix. The community was amazing — we supported and lifted each other throughout the journey, sharing both struggles and wins. Sarah was incredibly supportive and engaged the entire time. It felt like I got exactly the feedback and help I needed. For me, it changed my life. I lost 9 kg, have less pain, and overall feel so much better in my body. Stronger both physically and mentally. It pushed me to take control of my life and make a big decision for my future health. Everything exceeded my expectations. I would recommend this to anyone who wants to take control of their life and choose a healthier, stronger path.”
Fredrik H.6-Week Transformation Alum
“Before the 2012 World Armwrestling Championships, Sarah helped me structure my diet and nutrition to make weight for the most important competition of the year. I needed to lose weight while still training hard. Despite the weight cut, I was able to fully benefit from my training leading up to the championship. I felt confident and secure following Sarah's plan, and I had the energy and endurance I needed for training. When it was time for the World Championships, I made weight — and went on to win gold in the right arm.”
Sara N.World Armwrestling Champion
“I had the privilege of getting help from Sarah during a major life transformation. She has extensive knowledge in training and nutrition, which is of course very important, but for me it mattered even more that she has gone through a big transformation herself. That made her able to guide me in the right direction with real understanding and empathy. With genuine joy, she taught me everything she had learned herself. Sarah doesn't do anything half-hearted. With her in your corner, you are truly in safe hands. She showed me that being strong is fun, that healthy food can actually taste good, and that when you do the work, you get rewarded for it.”
Emma G.1-on-1 Coaching Client
“Working with Sarah has been one of the most transformative experiences of my life. Her coaching is powered by a profound metamorphosis she lives herself – one that continues to reshape nearly every conceivable aspect of her life. She doesn't just teach change; she embodies it. Sarah uses the energy of her own upward momentum to inspire transformation in others, building her life on an open, authentic platform where people are invited to learn, emulate, and share in the remarkable achievements she celebrates every single day. By trusting her guidance, I've grown in ways I never imagined possible. In just nine months, I've lost 126 pounds – but that number doesn't even begin to capture the magnitude of what has changed. I see the world differently. I respond instead of react. My values have shifted. I eat differently, sleep differently – I even breathe differently. I've learned the power of intention. Gratitude has become a daily practice. And for the first time in my life, I genuinely look forward to exercise. I honestly don't know where I'd be without her. I have turned a corner in my life, and Sarah is the catalyst who made that possible.”
Andy H.1-on-1 Coaching Client

Ready to stop starting over?

You don't need more motivation. You need a plan, real accountability, and someone in your corner who has done it. Let's find your next step.

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